Pet Industry Marketers: Attract That $60B in 2015 Spending Last week at the Global Pet Expo 2015, the American Pet Products Association (APPA) released its 2015 numbers on pet spending. The APPA’s annual comprehensive report covers pet spending in the segments of food, supplies/over-the-counter (OTC) medications, veterinary care, live animal purchases and other services. Overall,
Podcast: SEO Marketing for Veterinary Practices What’s the secret to veterinary practice SEO? It’s much easier than you think. That’s what I explained to Brandon Breshears — Director of Operations at Rethink Veterinary Solutions and creator of The Veterinary Marketing Podcast — during our podcast conversation. Brandon and I both know that many veterinary practices
What the .vet domain could mean to your veterinary website Now that the .vet domain is available, you may be wondering if you should you jump on board and register your pet or veterinary business website as a .vet version. You may be asking yourself, “Should I buy the .vet domain to help with our
Wildly Profitable Marketing for the Pet Industry 2015 Edition I’m happy to announce that my book co-author, C S Wurzberger, and I have just released a fresh 2015 update of our guide, Wildly Profitable Marketing for the Pet Industry. This is our fourth year of updating this workbook. It’s designed to be your complete road
Simple Formula for Writing Magnetic Pet Marketing “How-to” Articles By David Tomen for PetCopywriter.com Lori does the writing and email newsletters for her veterinary clinic’s website. She has a steady stream of ideas for pet-business articles her business uses when marketing to pet owners. Here, we’ll look at the formula Lori uses to write her
Marketing to pet owners with “how-to” articles made easy By David Tomen for PetCopywriter.com Sheri is a master at marketing to pet owners. She loves animals. Caring for pets since she was a young girl fostered a passion that led to a career as a veterinarian. Sheri soon found that sharing her know-how was a great
5 more ways to use social media in pet marketing By Jen Phillips April for PetCopywriter.com Social media offers a perfect opportunity for pet marketers. With a well thought out campaign, you can reach thousands of potential customers and develop loyal brand advocates. After all, social media is where your customers are. There’s nothing pet
For the most effective pet website SEO, focus on this tactic This just in… quality content matters when it comes to attracting visitors to your pet or veterinary website! Actually, it always mattered, but a recent blog post from Marketing Profs brought it to our attention with statistics from a new marketing survey. The blog
7 Reasons Why Your Pet Website Should Include Video By Chris Butler for PetCopywriter.com If a picture is worth a thousand words, do you have any idea how much a one-minute video is worth? Whether you’re marketing pet products or promoting a veterinary practice, videos are priceless especially if you include an animal. According to
5 Ways to Make the Most of Your Pet Business Facebook Page By Jen Phillips April for PetCopywriter.com There’s a saying that people don’t wake up in the morning and go to your website, but they do wake up in the morning and go to Facebook. In fact, if you’re a pet business marketing to