By Pam Foster “My calling was sparked by my long career in the pet/veterinary industry, and by something else that recently happened.” With a 25-year career in the pet/veterinary industry as a marketing strategist, writer, and employee communications professional … I planned to keep on consulting and writing for clients. But a snowy day in
An overwhelming number of employees indicated they wanted pet insurance By Pam Foster, PetFriendlyOffice.com “It’s a low lift item that adds value to our benefit package.” Goodwin Motor Group, with five locations in Maine and New Hampshire, surveyed its 190 employees in 2024 about their benefits package. Jody Savage, SPHR, Human Resources Director at Goodwin
Your pet industry business is on a mission to get new customers every day, and it takes a LOT of effort, right? Well, now that you’ve spent all that time, effort, and money turning prospects into customers for your business… What keeps them as loyal as a Golden Retriever, staying with your business? After all,
Let’s face it. There’s a crazy AI-generated content frenzy going on right now, and Google’s latest algorithms are pretty hard for marketers to keep up with. An SEO colleague said to me the other day: “Google is a mess right now, and writers/site owners are stuck in the crossfire.” OY! Hard to keep up or know what
Here’s recent research that may shock you. Out of all the different marketing channels available to you today, including YouTube, TikTok, Facebook, Instagram, Pinterest, search ads, email, and more… Half of your potential customers will likely learn about your new products from your COMPANY WEBSITE. You may be thinking, no way! Websites aren’t that important
Expanded Services Include Strategic Content ad SEO Copywriting for Pet and Veterinary Businesses Portland, ME, March 4, 2024: Experienced pet industry writer Pam Foster, with 25+ years of client success, has relaunched PetCopywriter.com. Her expanded services include strategic B2C and B2B content marketing consulting and SEO Copywriting for companies in the pet/veterinary industry … whether
Unless your pet or veterinary business brand is a household name — such as Bissell, IAMS, Virbacx, or Wahl — your website needs to do heavy lifting to bring you more leads and sales. Sure, you can get attention and bring in buyers via your social media posts, blog posts, ads, YouTube videos, trade show materials,
To wrap up the ‘easy SEO for veterinary practices’ series, today I’m going to give you a really easy, valuable way to integrate keywords onto your veterinary practice website. Why is this important? As a reminder, SEO (search engine optimization) makes it easier for potential clients to find you when they search online.
In recent posts, you’ve learned all about where to find keywords for your veterinary practice website… So, this month let’s talk about how and where to use those keywords to boost your SEO! As a reminder, SEO (search engine optimization) is important, because it helps your practice appear higher in the online search
Last month, I told you about one of my favorite tools to find keywords for your veterinary practice website: Google’s Autocomplete function. It’s completely free, easy to use (it takes about 5 seconds), and it can provide very valuable information for improving your practice’s searchability online. If you’re just starting, you might enjoy reading