Start here for medical content marketing that delivers a very healthy ROI.
When patients and providers are looking for your exceptional resources, I'll help you shine online.
Clarity of benefit comes first when people are searching for the right healthcare solutions.
That’s why I’ve been enlisted over the years to help LGC Maine Standards (healthcare diagnostics and genomics), Council for Disability Insurance Awareness, Blue Cross and Blue Shield, St. Mary’s Health System, the American Cancer Society, Medical Mutual Insurance Company of Maine, Springer Publishing, BRL Sciences, Enterix, and others with their messaging.
“Pam is very good at researching medical topics and interviewing professionals to collect the information she needs to write content. Then, she has this wonderful ability to take the medical terminology they used and write it in a way the average non-medical person can easily understand.” — Christine Colavolpe, IDEXX
When Medical Mutual Insurance of Maine needed a website transformation after several years to introduce coverage for Massachusetts medical professionals, I put my 5 C’s of Content That Works™ into action. The result? New website users increased by 13%, delivering a significant amount of new potential policyholders to engage with the brand/company.
“Pam helped us refine the website messaging that supported Medical Mutual’s digital outreach campaign to physicians, practice managers and insurance agents in Massachusetts. The reorganized website then saw a 10% lift in new users and page views year over year. Key landing pages for each audience directly addressed the key benefits of the company’s coverage and service advantages specific to that audience.
Pam was also instrumental in developing a carrier comparison chart that was downloaded over 300 times when during a specific campaign. The chart featured seven important factors for physicians to consider when choosing a medical insurance carrier.”
— Charlie Clement, Creative Director, Burgess Advertising & Marketing
25+ years of bringing in business for health, medicine, and insurance providers
What if you could find a seasoned content manager who understands the customer journey in human health B2B and B2C marketing?
Who has an extensive background in developing clear, effective copy and content for all stages of that journey through most marketing channels, particularly on websites?
AND who has experience in recommending UX improvements for much-improved outcomes?
This is what you’ll have when I’m on your team as Content Manager.
In addition to my client track record, you may be interested in these personal notes that drive my passion to write helpful content for healthcare-related audiences:
- As the caregiver (as needed) for my own family members… I’m at the forefront of navigating medical care. I can also add my own journey through total knee-replacement surgery two years ago. I know, firsthand, that proper, effective care certainly takes a village along with clear, practical, and constructive resources!
- As the Northern New England marketing director for the American Cancer Society earlier in my career, I worked directly with patients and caregivers to help them navigate resources for health and hope.
I know there’s nothing more important than helping patients and family members get the support they need during an impossible, heart-wrenching time.
Count on me to be your motivated and devoted ally, focused on exceptional communication that blends two critical factors for online success:
• Clear, persuasive copywriting that’s 100% focused on solving your visitors’ needs and moving them to action, and
• Ethical SEO (search engine optimization) and AEO (answer-everywhere optimization) weaving in the most relevant keywords people will use when searching for your solutions.
“Pam writes from the inside out, digging in to gain a thorough understanding of her client’s products, services and target audiences, and then translating that into appropriate messaging. She takes a holistic view of projects – her skills cross over into information architecture, search engine optimization, project management and even graphic design consultation. Pam’s friendly attitude, sense of humor, and commitment allow her to become a trusted member of her client’s team and make the web development process an enjoyable experience.” — Heather Peters, Image Works