The ContentClear blog: unique tips, insights, and inspiration for your B2B marketing success AND pet-related employee benefits efforts.

Explore stories and recommendations that shine a light on what's working in the B2B world.

Debi McKee of RescueDogs101

How to Make Employee Pawternity Leave an Extra Special Perk

Employees appreciate any workplace that supports the human-animal bond… but Rescue Dogs 101 offers an idea to make pawternity leave an extra-special benefit. By Pam Foster, PetFriendlyOffice.com “This gives new adopters a really simple way to understand what their dog is going through those first few days and weeks.” At the beginning of 2026, Global

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PetFriendlyOffice.com Featured in Fountain Report Conversations

Pam Foster talks with Chris Kelly, Antelligence co-founder and managing partner By Pam Foster, PetFriendlyOffice.com “I feel surrounded by positivity on the the whole idea of a resource helping companies with pet-related employee benefits.” I had the honor and happy opportunity to talk with one of my dearest friends in the pet industry, Chris Kelly of

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Pet-Related Benefits Make a BIG Cultural Impact at NAVC

Their benefits reinforce NAVC’s values of trust, flexibility, and inclusion … and are one of the top draws for working there. By Pam Foster, PetFriendlyOffice.com “Having our dogs share the space helps everyone open up and creates closer personal connections between employees. So many co-workers whom I don’t interact with every day drop by to

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Dog-ON-It-Parks Creates Pet Amenities for Big and Small Companies

Employees at Google, Chewy, and other companies enjoy their small outdoor pet parks complete with play and relief areas By Pam Foster, PetFriendlyOffice.com “Google asked us to create custom, colorful hydrants for their employee dog park.” As I explore the great wide world of pet-related employee benefits for you, I never know what I’ll discover.

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This Pet-Centered Office is a Joy for MD Architects

Guessing which four-legged trot they hear coming down the hall is always a fun surprise. By Pam Foster, PetFriendlyOffice.com “As an animal care design firm, animals are at the center of what we do. Pets in the office bring another level of happiness to the studios.” All kinds of big dogs in veterinary architecture hang

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Can’t Allow Office Pets? Try This Therapy Dog Approach IDEXX Uses

Not having pet-related benefits leaves a gap as you think about your wellbeing programs. By Pam Foster, PetFriendlyOffice.com “The moment we announce that therapy dogs are coming, it’s the first thing that gets filled up on that day … like within five minutes.” When it comes to a pet-focused company that offers pet-related benefits, IDEXX

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PetCopywriter.com veterinary b2b marketing zoomies dog

Is Your Veterinary B2B Marketing Doing Zoomies or Missing Out?

Take this quick “let’s get honest” quiz to see where you stand when it comes to bringing in leads and sales for your veterinary B2B company. 1. To track your company’s visibility in online searches, you: a.    Don’t have the time or guidance to know b.     Check Google Analytics sometimes to see traffic sources c.   

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The Animal Arts Approach to Creating Pet-Friendly Offices

Barking and barfing may happen, but the benefits far outweigh an occasional hurdle. By Pam Foster, PetFriendlyOffice.com “Pets make us better people. You smile and laugh EVERY day when there’s an animal in your space. That is such a huge benefit.” As your Chief Pet-Friendly Officer at PetFriendlyOffice.com, I’m always on the lookout for experts

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Pets in the Workplace Policy Considerations from HR Expert Kellie Olah

Prepare for all considerations as you create a clear, detailed pet workplace policy. By Pam Foster, PetFriendlyOffice.com • 11/14/2025 “Don’t overlook insurance coverage. Many general liability policies have exclusions for incidents involving animals. Consult your legal counsel or business advisor to ensure you’re fully compliant and protected before moving forward.” When you’re thinking about allowing

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What Sparked Me to Become a Chief Pet-Friendly Officer

As pet-related benefits grow in demand, I’m called to help HR managers and others provide the best benefits for retaining and attracting talent By Pam Foster, PetFriendlyOffice.com • 11/11/25 “My calling was sparked by my long career in the pet/veterinary industry, and by something else that recently happened.” With a 25-year career in the pet/veterinary

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