What clients are saying about our content process, SEO/content help, and how their websites work.

Your complete satisfaction is our goal on every web content optimization project.

In fact, you’ll always be able to count on us to provide content strategy, customer-focused messaging, clear content and usability consulting. That’s why many of our current clients have been with us for years. Here’s what several of them had to say about the quality of our work.

Contact us if you’d like to get in touch with our clients and discuss how we can help improve web traffic and conversions for you.


“With Pam’s expertise and search engine optimization, you will get results. Pam’s precise use of words and content amazes me. Her research for the exact search terms, optimizing content and looking for those little differences will set your site apart. I appreciate all that Pam has done for me and she’s a down to earth, easy to talk to person. Her heart is always in the right place, and her goal of separating your site from the competition is always clear. Or as I should say, “Content Clear.” —Gene Baker, Owner and CEO, Baker’s Shoes & Clothing

“Pam is an excellent web content writer. She writes from the inside out – digging in to gain a thorough understanding of her client’s products, services and target audiences, and then translating that into appropriate messaging on the web. Pam takes a holistic view of projects – her skills cross over into information architecture, search engine optimization, project management and even graphic design consultation. Pam’s friendly attitude, sense of humor, and commitment allow her to become a trusted member of her client’s team and make the web development process an enjoyable experience.” —Heather Peters, Project Manager, Image Works

“Dear Pam, I’m so pleased with my new home page and all the suggestions you made for the rest of my website. It’s amazing how you were able to give the pages a completely new and dynamic look and yet still capture the essence of Diane York Weddings & Events. It looks great! Many thanks.” —Diane York, Diane York Weddings & Events www.dianeyorkweddings.com

“I was just hired for a BIG job by a client who found me by searching the Internet. Yahooooooo! Thank you.” —Roxanne Cheney, LLC; www.RoxanneOrganizes.com

“I’ve worked with Pam on several projects, both as a colleague with her and as a consultant for her. Pam’s is clear, direct, efficient and insightful. It is both a pleasure and a learning experience to work with Pam. I highly recommend her!” —Lori Dombek, Consultant / Web Developer, digimama

“Pam is a passionate, focused marketing copywriter who can translate complex technical concepts into a variety of formats depending on the audience, and of course under very tight deadlines. Pam consistently works with marketers to hone their messages to one key message while making sure she writes in the proper tone for the project at hand.” —Todd Paige, Former President, The Pet Health Network

“Pam is incredibly dedicated to her clients and meeting their objectives. She works tirelessly to make sure their marketing and web content is on strategy and on deadline. She is prompt, easy to work with, and has always been a team player on the client work we have created. Her recommendations and content are always well researched with the clients goals at the forefront of every project produced. And, her enthusiasm is boundless!” —Whitney Campbell, Owner, Whitney Campbell & Co. Design

“I had the pleasure to work with Pam on several projects while she was employed at IDEXX Laboratories. Pam has a unique ability to make sure she keeps all parties in when developing copy or a marketing piece. She can balance what the customer needs and what the business wants so the end result is well designed and well received. She is fantastic about incorporating feedback from all parties to ensure success, does not take constructive feedback personally and makes work fun.” —Laura Casey Etter-Tuczinski , Senior Training Manager at IDEXX Laboratories, IDEXX

I have worked with Pam Foster on various projects over the past several years. I have found her copy to be creative and on target, I think largely due to her great listening skills. Additionally, her organizational skills make her projects run smoothly.” —Sharon Collin, Marketing Director, Companion Animal Group, IDEXX Laboratories

“I can’t tell you how proud I am of all the wonderful work you are doing and have done for Primrose Schools. We are so proud to have you on our team!!!” —Jo Kirchner, President and CEO, Primrose School Franchising Company

“Pam has written our tax and financial newsletter for eight years. Our clients love it because Pam is able to take dry, technical subjects and put them into words our readers can understand, digest and apply to their own situation. And, she makes the process so easy and painless. I just give her a few ideas on topics and she takes care of the rest. We love it!” —Jane E. Honeck, CPA, PFS, Partner, Honeck-O’Toole, CPAs

“Our business is complex and fast-moving, so it’s critical that our writers be able to quickly understand the business situation driving the creative direction. Pam consistently delivers strategic copy that is on brand, and is a great creative and brainstorming partner.” —Andrew Knupp, Account Executive, IDEXX Laboratories

“Pam, as always, you’re a genius! You always get it! You are more than awesome-you’re the word wizard!!!!! Thanks for turning it around so quickly.” —Keri Kirchner, Primrose School Franchising Company

“Pam takes all the hassle out of our projects. She’s so organized and reliable; I can always count on her getting the job done!” —Betsy Morrell, Downeast Energy

“Wicked nice job. Excellent copy! You are so good! Thank you again.” —Jeanne Lavoie, Owner, Jeanne Lavoie Design Marketing (for a First Suburban Title Company sales brochure)

“I am impressed and pleased by your work product and style. You’re a great communicator, and I appreciate your confident and experienced perspective.” —Amanda Hallowell, Catalog Copy Manager, L.L. Bean

“Pam is a seasoned professional in the marketing and advertising industry who I strongly recommend for a variety of communication needs. She has a strong strategic approach that is based on solid marketing and communications objectives. She uses this base of understanding as a platform for her copywriting skill which she can then apply to a combination of expertise whether it involves collateral, direct mail, video/broadcast or website development…She is flexible to work in a variety of communication environments. I highly recommend her!” —Jeanne Lavoie, Owner, JLDesign

“Pam is a pro. Working with her is a pleasure, and more often than not, her sharp mind saves time and money!” —Heidi Hansen, Business Consultant and President at HN Hansen & Co.

“Pam is a pleasure to work with. She is a highly skilled copywriter that gets the job done in a timely manner. She’s thorough and very detailed. She keeps her clients top-of-mind while conducting business with them. You’ll be glad you enlisted her services.” —Jim Turner, Direct Response Copywriter at Abundant Resources Inc.

“Pam is a very effective copywriter. She has a rare gift for identifying the key emotional triggers of a target group, and using those to drive her copywriting. The result is extremely persuasive copy that has paid off for her customers in all the ways that matter. We have worked with each other by reviewing copy and brainstorming marketing and promotional ideas. We are also members of a private group of copywriting entrepreneurs whose purpose is to be a support to each other. You will find Pam to be very professional, as well as an enthusiastic source of new ideas and approaches. “ —Becky Baker, Strategic Copywriter, RB Communications

“Pam is a real pro. She is much more than a great writer; she’s a good communicator which makes her work all the more helpful. She is world-class and I recommend her without hesitation.” —Lynnelle Wilson, Bold Vision Consulting

“Pam Foster is one of the most detail-oriented and quality-focused creative writers I have run into in my history of managing Marketing Communications groups. She is very thorough in understanding her clients so that she can produce the most effective branding copy possible. She is very good at following up with clients to ensure the messaging is appropriate for the audience. All in all, Pam is someone I would hire and/or recommend to write copy for me for anything! She is very flexible in her application of work! —Diane Hills, Marketing Communications Operations Manager, IDEXX Laboratories

“Pam has a great attitude and gives 110%.” —Christina Dalessio, Marketing Communications Account Executive, IDEXX Laboratories

“Pam repeatedly demonstrated her responsiveness to our client’s requests. Her quick turnaround and the high quality of her work helped keep our project on track, plus made the client very happy. Pam’s comprehensive understanding of the unique requirements of web and email copy writing has proven to be an incredible asset for this project. It’s a pleasure to work with someone who consistently demonstrates such competence and professionalism.” —Neil Johnson, President, Cadent Technologies Corp.

“Pam is a creative, writing machine. She focuses on the customer needs and helps you frame your thoughts/ideas in a voice that is clear to them. I highly recommend Pam to help you out — if you can get her time.” —Todd Paige, Founder, Pet Health Network

“Pam’s an experienced, professional copywriter who’s skilled at interpreting complex, technical material and creating pithy, persuasive copy. She’s a strong collaborator who’s a real pleasure to work with and who’ll dive in to tackle tough writing challenges. I’d look forward to working with Pam again any time.” —Ken Danieli, Brand Strategist at Danieli Consulting, LLC

“Thanks for your professional work- it was very good!” —Bob Taylor, Executive Director, The Council For Disability Awareness

“Pam’s work is exemplary. We have had many campaigns that have been successful because of Pam’s writing. My staff has always believed she is on target and reaches the audience. I highly recommend Pam for web content, web architecture/strategy, copywriting, marketing strategy, and more!” —Lee Scott, Marketing Consultant specializing in Franchise and Education Companies

“I’ve worked with Pam for approximately 5 years and her work has always been exceptional. She has a great skill for researching and gathering the appropriate information needed to write about a given topic. She turns that information into compelling and informative copy. As an added bonus, Pam is also very personable and fun to work with.” —David Sullivan, Marketing Communications Design Consultant, Ad Media Communications

“I’ve known Pam Foster for years, but had the opportunity to reconnect and work with her as a colleague at LL Bean several years ago. She was always upbeat, vigorous and passionate about her work, and she always welcomed input from others. Later, I reported to Pam at IDEXX Laboratories, where we partnered on many projects, brainstormed and acted as each other’s writing support group as the only two in-house marketing copywriters on the team. Pam was a great mentor, a trusted source of information (as one with many years of writing experience) and a pleasure to work with. Her passion for good copy and her energy have never flagged in all the years I’ve known her. She’s full of ideas, dependable and deadline driven and her resume speaks to her depth of experience.” —Thomasin Heyworth, Copywriter, IDEXX Laboratories

“Pam Foster is one of the best marketing writers I know. Plus, she’s a deadline whiz! We always get our money’s worth from Pam.” —Martha Muldoon, Kennebunk Savings Bank

“Pam’s copy is top notch! Her survey letter is excellent — I wouldn’t change a single thing. It’s one of the best I’ve seen from my coaching students. I’m very impressed.” —Chris Marlow, thecopywriterscoach.com

“Pam worked on a thankless project for me. We were looking to create a brochure that pulled information from various sources…wanting it to feel cohesive and fresh as a single unit. Pam’s estimate was right on; her delivery schedule was right on and the finished product was exactly what we had in mind. I’ve also worked with Pam in different places on other things — and know she brings a fabulous attitude and a superior level of professionalism to every project she touches.” —Shireen Shahawy, Marketing Consultant