The C-Clear Method for Web Search Optimization: B2B and B2C
"ContentClear's approach is right on the money" - Nick Usborne, Net Words
Browse through the following topics to find information that can help you immediately, whether you’re an online marketer, business owner or web copywriter looking for guidance.
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If you’re putting a lot of energy and money into promoting and optimizing your Website, it’s important to monitor your online marketing results on a regular basis. You can use your results information to identify any tweaks you can make to generate even more traffic and profits…
DetailsWe’re pretty certain you wouldn’t let your nephew Johnny or a high-school neighbor do your taxes or negotiate the sale of your home. So why would you trust your Web site investment to a novice? Launching a successful business Web site is a job for the pros. Let’s meet them…
Details“Content is King” is the rule of thumb in the web industry because the content, or copy, is your online salesperson. When optimized web copy engages prospects immediately and clearly shows them an attractive solution to their needs, the results can be very exciting….
DetailsHave you ever visited a Website where you can’t find what you want? How about not being able to locate contact information? These problems are all the result of poor site design. Here are some important tips…
DetailsWeb site “usability” determines your success — and without following usability guidelines, your site might be sunk before it even goes live on the Internet. Why? Because the fact is, if your site’s not user-friendly—there’s no point in having it. Here’s how to check your site’s user-friendliness…
DetailsIf your Web site isn’t driving sales for your business or really doing much of anything for you, it may be time for a major update or a new site. Ask yourself first, what do you want your Web site to DO for your business?
DetailsAs most marketers know, the “USP,” or Unique Selling Proposition, was coined by Rosser Reeves of the Ted Bates & Company ad agency in the 1940s. It was developed to help their clients develop unique selling points that built brand appeal and recall. But not everyone digs deep enough to convey a meaningful USP. Let’s look…
DetailsAs you think about marketing your Web site, consider that your ideal prospects and customers are bombarded with marketing messages every day. You need to make sure your Web site’s messages stand out — OFTEN — to reach your target audience in a meaningful way. Plan to reach your prospects and customers through a repeated mix of offline and online tactics…
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