"Pam is clear, direct, efficient and insightful. It is both a pleasure and a learning experience to work with Pam.
I highly recommend her!"
—Lori Dombek, Consultant / Web Developer

Let our Content Training expert help you master our 7-step Web Content System

Ask us about customized content training and speaking presentations to help you improve content performance. Pam Foster is a Success Works Faculty member and a frequent speaker for AWAI's Web Division.

SEO & Content Training

Your web team can learn to master the 7-steps to SEO/web content optimization at your offices or a nearby venue; around your schedule. We'll use your website to discuss each step, so you can immediately begin applying enhancements to your live pages or site re-launch. Contact us for complete details.

We'll help your team quickly learn exactly how to:

Review your site from the user's perspective and discover sales roadblocks you can overcome
Use Content Clarity Tools* to gain insights into the key messages your site's pages should include
Determine how to identify and blend search-engine keywords into your pages so they improve the user experience AND your rankings
Apply marketing principles to every word on the page, guiding visitors through decisions that benefit them...and you
Continuously analyze your site's performance and refresh every page to address changing customer needs and buying trends

SEO & Content Speaking and Presenting

Pam Foster is available to provide valuable insights at your next conference, meeting, teleseminar or webinar. Our presentations deliver practical tips for immediate use, and can be fully customized for your audience, schedule and event format. When appropriate, we can supply samples of our Content Clarity Tools*.

Speaking Experience:

April 6, 2010: Presented a webinar to WealthyWebWriters.com members: Site Audit Case Study: How I used a content audit to generate ongoing web copywriting work.

April 1, 2010: Presented a teleconference to teach AWAI copywriters about conducting a Web Content Audit

March 2010: Spoke on the topic of Web Content Audits at the 2010 AWAI Web Copy Intensive in Las Vegas. Also on their "Ask the Experts" panel providing insights into the world of freelance web content-writing and consulting.

December 2009: Presented a live webinar for Springer Publishing's Global Marketing team on the subject of: Improve Your Campaign Results: Content Best Practices for Email Subject Lines and Landing Pages

November 2009: Served on panel and introduced speakers at the AWAI Fast Track to Copywriting Success boot camp

February 2009: Presented at AWAI Web Copywriting Intensive: How to Work With Web Clients

Those are just my most recent speaking and training presentations. I've been a speaker, introducer, session leader and small-group facilitator at several AWAI events and many others going back to the early 1980s.

* Content Clarity Tools are the foundation of the ContentClear Marketing Method to Web Site Optimization.

7 Simple Steps to Boosting Your Web Results Maximize your conversions and sales through a methodical
SEO-web content system.

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Web Copywriters:
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"I am impressed and pleased by your work product and style. You're a great communicator, and I appreciate your confident and experienced perspective."
Amanda Hallowell, Catalog Copy Manager, L.L. Bean